Customer Effort in Value Cocreation Activities
نویسندگان
چکیده
منابع مشابه
Designing Multichannel Value Propositions to Enhance Value-Cocreation Phenomenon
Service Science introduced the abstraction of service systems, which while jointly interacting can cocreate value. The term “cocreation” captures the collaborative nature of value creation. Whilst value, between two or more service entities, is always cocreated, value-cocreation is rarely considered in designing a service even though this is a main design driver that leads to successful constru...
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ژورنال
عنوان ژورنال: Journal of Service Research
سال: 2015
ISSN: 1094-6705,1552-7379
DOI: 10.1177/1094670515572128